What we do

research

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Qualitative Research | Quantitative Research | Pre Poll Surveys | Focus Group Studies | Data Analysis | Market Research | Proxy Customers 

EastFx has to credit the second largest prepoll survey in the country with 83000 sample size in a single state for 2004 General Elections. The survey helped the client in ensuring an overwhelming victory.

Our research is scientific, reliable and all results are reported to you in easy to understand cross tabulated graphics.

branding

Brand Identity | Brand Positioning | Brand Communication Plan | Brand Book 

EastFx team has helped brands across industries like real estate, hospitality, non profit, political and more, position themselves for maximum success. 

 

Based on thorough a scientific exercise EastFx will develop for you the right brand positioning and the communicate plan to communicate the same to the target audience.

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advertising

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Print | TV | Radio | Outdoor | Digital

Based on the brand identity, EastFx will create and execute a 360 degree advertising campaign encompassing textual, audio & visual formats. 

 

Our advertising plan is focused on the message being communicated and maximum ROI. This philosophy has helped EastFx create highly innovative campaigns integrating ATL, BTL & Digital platforms.

 

social media

Content | Interaction | Conversion 

Apps | Facebook | Youtube | Google + | Twitter | Pinterest 

EastFx was one of the first among peers to become a content partner with Google. 

 

While you focus on your primary business requirements EastFx will be your online team to ensure that your brand has a professional presence making great first impression and maintaining interaction with potential customers. This is achieved through carefully gauged posting of Facebook content and Youtube videos. Any interaction received by your brand is immediately responded to and even those with negative feedback are converted to positive following.

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events

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Live Events | Conferences | Musical Shows | Awards | In Store Promotions | Weddings | Guerrilla Promotions | Mall Activations

EastFx has organised some of the most complex cross media integrated events involving live audience, live television broadcast, live radio presentation and live webcasting. 

 

Our event team ensures comprehensive planning, innovative presentation and hurdle free execution.

 

public relations

Brand Building | Crisis Management | Client Stimulus | Employee Motivation

Public Relations is not about calling media and giving them a press release. EastFx ensures that you are PR exercise is in tune with your brand plan and that the audience gets the exact communication that you desired. It is critical to create a trust and continuing relation to ensure that the audience comes each time.

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stats

2004

EastFx Established

500

Clients served

5

Countries Clientele

8

Satisfaction

portfolio

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Brand Identity

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Research

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Outside

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Logos

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Print

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Social Media

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Audio

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Events

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Video

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Websites

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PR

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Packaging

 

OUR TEAM

 
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Kapil Suravaram

Kapil Suravaram is a stalwart in Media with immense international exposure and professional training. Kapil has worked for various companies in India and USA including Time Warner (NY, USA), Michigan State University (MI, USA), American Red Cross (MI, USA), Visu Group of Companies (India) and 99TV (India).

 

As a Media Consultant he holds expertise in Branding, Business consulting for media companies, television productions and market research among others.

 

Qualification

 

♣ Masters in Media Management in Newhouse School, Syracuse University, New York, USA.

♣ Media Executive Program in Indian School of Business (ISB), Hyderabad, India.

♣ Third Rank at the National level in Post Graduate Diploma in Media Law at NALSAR Law University, India.

♣ Masters in Communications in SN School, University of Hyderabad, India.

♣ Bachelors in Marketing Management, Nizam College, Hyderabad, India.

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Nivedita Southekal

Nivedita Suravaram has worked in the cross spectrum of the media industry. Television, radio and print all being in her forte, she loves being on her toes 24x7!

 

She worked as the Station Head of SFM Bangalore (Now Red FM) and was incharge of the Sun Networks radio wing in Karnataka. She also worked with an NPR affiliate radio station (New York, USA), Tv9, Sakshi, Studio N and Deccan Chronicle as Programming Head. She headed Big Entertainment in AP & Karnataka.

 

Qualification

 

♣ Masters Credits in Television, Radio, Film from Newhouse School, Syracuse University, New York, USA.

♣ Masters in Communications, SN School, University of Hyderabad, India.

♣ Bachelors in Advertising & Marketing, Badruka College, Hyderabad, India.

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Arnima Rao

With a promise to eat, breath, and sleep creativity, Arnima Rao interned with Associated Advertising, (Hyd, Ind); was the 1st Editor for the UoH newspaper and page layout designer for the Vantage magazine; worked as the co-script writer for a short film Smoke and also worked upon several documentaries so far.
She is currently the Creative brain for Advertising and Branding.

Qualification

♣ MA in Communication  & Term course in News paper & Magazine layout and designing form SN School, University of Hyderabad, India.
♣ Bachelors in Mass Communication from Villa Marie College, Hyderabad, India.
♣ Diploma in Creative writing, from Villa Marie College, Hyderabad, India.

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Yaseen Anwar Basha

A expert scholar in developmental communication with immense experience in teaching communications at university level and also consulting for communication in private, government and non profit sectors at local, national and international levels. He has run both content development and training divisions in media organisations. Notable associations are with UNICEF funded projects, KL University, Layola Group of Colleges and Andhra Jyothi media group.

♣ Pursing Ph.D in University of Hyderabad, India.

♣ MA in Communication from SN School, University of Hyderabad, India.

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Tanvi Akkaraju

Tanvi Akkaraju is the spokesperson for the millennials and plans to bring her creativity and her knowledge of current trends into the world of advertising to come up with out of the box ideas. To create and innovate is what she believes in. 

She is currently a social media influencer and has a passion for music and video recording and editing.

Facilities

We at EastFx use cutting edge technology to ensure that you get international quality in the final product.

Our in-house facilities include 8K,4K, HD, Product Photography with Red Epic-w Helium 8K, Sony 7@R IV, Sony PXW-Z150  for standard shoots. To ensure world class audio we use Sennheiser EW112PG2 wireless microphones imported from Germany. Our non-linear editing system comprises of genuine Apple Macintosh professional hardware and software.

We also have dubbing studio, live studio with complete equipment to minimize time loss on account of hiring during shoots.

Our events team is equipped with necessary instrumentation like internal communication radios, sound systems, mixers, projectors, monitors, etc.

Our designing team is backed with top of the line macintosh systems with graphic cards for high speed processing and have complete power backup.